0idee is an independent fashion project founded Yehor (Yoshiyuki) Pyatyhorets.
The project was conceived in Kyiv in 2023 as an intuitive response to visual saturation. Working with limited releases and one-off pieces, 0idee approaches garments as objects shaped by process, wear, and reconstruction.
Positioned between fashion and art, 0idee exists as an ongoing practice rather than a fixed identity.
Name was conceived on a beach in Gaeta, Italy.